
A product studio for founders building companies that last.
Engineering rigour
Product judgement
Design craft
What the studio has built so far.
30+
products delivered
100K+
monthly users on one platform
$20M+
raised by repeat founders
Jobs Marketplace
Taraki
Key functionalities
For hiring managers: job posting, screening and assessments, a kanban board, advanced filtering and WhatsApp messaging
For candidates: applying to jobs, job history, document and video uploads, social sharing and WhatsApp messaging
Recommendations that match candidates to jobs
Integrations
Meta
Google Ads
AI Support Agents
NaviBots
Key functionalities
Voice, chat and email agents in English and French
One inbox for email, voice, WhatsApp and webchat
A dashboard for conversations, resolution rate and response time
Invoice matching against purchase orders
Agentic Software Testing
Mindful
Key functionalities
Change detection from release notes and connected sources
Impact mapping from each change to the requirements it affects
An append-only audit trail of every agent and human action
Human approval on every agent suggestion
Every idea we’re trusted with is someone’s vision of the world. We don’t take that lightly.
It’s why founders stay with us long after launch.
How we work.
From the very first conversation to a company that keeps growing. We stay for all of them.
The tools we use most.
We write code with Claude Code, Cursor and Codex. Senior engineers decide what ships.
Who we build with.
Founders
Need an MVP
You know the solution to a problem and want it built properly and fast.
Starts with
Scoped and designed with you
Production-grade, ready for real users
Code, accounts and IP handed to you
Want a team
You want senior people to build the first version with you and stay as it grows.
Senior product, design and engineering
Led by our partners, week to week
The same team after launch
Startups
Ready to scale
You’ve launched and have users. You need engineering and product leadership to turn the startup into a company.
Engineering and product leadership
A roadmap that ships every week
Sales, marketing and AI automation
Running an established business?
We design AI agents around how your operations actually work, and deploy them with engineers who sit alongside your teams.
Ways to work together.
Packaged for the stage you’re at, and led by the partners.
8 to 10 weeks
Complete Build
From
$15,000
A complete, production-ready product that you own and control.
Production-ready, scalable product
Wireframes, designs and a design system
Code, accounts and IP in your name
Monthly
Embedded Team
From
$5,000
/ month
A dedicated team that moves your live product forward every week.
A dedicated engineer on your product
QA, product, design and business analysts when needed
300 to 350 hours a month, about two full-time hires
Monthly
Partner-led
Product Partner
From
$10,000
/ month
Your product and engineering function, led by Salman and Waleed.
Salman and Waleed lead the engagement
A full squad: PM, design, engineering, QA
Roadmap, GTM and investor support
For a small number of founders each year, we take part of our fee in equity.
A few questions.
Who owns the code and accounts?
You do, from day one. Code, cloud accounts and IP sit in your name throughout.
Could you build it in four weeks?
No-code or custom code?
What happens after launch?































